The Outcome: Unique Research based Healthcare Management Consultancy Organization came into existence on September 05,1977 with the teacher in Mrs. Annapurna Mitra to become the Proprietor and Prof. Chitta Mitra as the exclusive Consultant for and on behalf of the Indian Institute of Management Calcutta (IIMC) as the senior faculty with the formal approval of the IIMC Board of Governors.
At C MARC: we believe in quality, hence our strength is in “Qualitative Research”. This involves understanding human behaviour and the reasons that govern such behaviour.
C MARC research findings help to understand: Markets, Products/Brands and the People.
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